Oujournalist’s Blog

The blog of a freelancing journalist in Arizona

The Zero Marginal Cost Society September 4, 2014

Filed under: Uncategorized — Candace Hughes @ 10:17 pm

The Zero Marginal Cost Society: the Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism by Jeremy Rifkin Palgrave Macmillan, $28 also available as an audible book. Reviewed by Candace Hughes.
The lecturer, consultant and author of at least 20 books has written a new 356-page book on the clean Web. He details how to alter our economy and save resources using the Collaborative Commons and cooperative exchange. The new economic paradigm is leading to what he feels is the decline of capitalism, which he says has had a good run with a substantial impact on human history. The success of capitalism may also be its own death, the author believes. Every aspect of our lives has been transformed into economic viability as well as our natural resources. He gives as an example water, which can now be bottled and delivered to market for us to purchase. The danger of this is that the market has come to define us, he states.
Adam Smith in the Wealth of Nations also predicted that the reaction to supply and demand could have its dangers, Rifkin points out.
The new technology of the Internet shows greater productivity will give us more of a chance for transcendence and additional time to pursue personal improvement as we spend less time accumulating wealth in order to buy consumer products. There might be an end to consumerism and as we work less we will have more time for nature, he says. Because more goods and services will be almost free, Rifkin believes the marginal cost society can become a reality.


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